3 Basic Persuasion Skills To Boost Your Business

3 Basic Persuasion Skills To Boost Your Business

Having good persuasion skills are required in nearly all business activities.

Whether it be for marketing, sales, or negotiations, developing strong influencing skills help you to achieve your business goals.

This article briefly sums up the persuasion concept and crucial personal skills.


Persuasion Is Not Manipulation

The common misunderstanding that persuasion and manipulation are the same should be addressed first. Persuasion is completely different from manipulation.

Manipulation is coercion through force to get someone to do something that is not in their own interest. On the contrary, persuasion is the art of getting people to do things that are in their own best interest that also benefits you. In other words, when you persuade people to do something for you, you don’t force them to do so.

Ideally, the act of persuasion results in a mutual benefit between two parties, whereas coercion does not result in a mutual benefit.


3 Personal Skills That Are Crucial in Persuasion

Now that you have understood the difference between persuasion and manipulation, let’s get into the three personal skills that are crucial in persuasion:


  1. Communicate Clearly

The ability to persuade lies in simplifying something down to its core, and communicating to others what the matters the most. Therefore, it is crucial for you to be able to communicate clearly in order to persuade people to do the desired action and give you the desired outcome. Interestingly, one of the best practices to communicate clearly is to actually listen more than you talk. It’s almost always a bad idea to try to dominate any conversation or communication, because if you’re motor-mouthing (or motor-mailing), you’re not learning anything. Also, when you’re focused on your output, you’re making the communication all about you. Remember, communication is never about you. Communication is always about the other person.


  1. Prepare your Persuasion Techniques In Advance

Meticulous preparation allows for effective persuasion. Get to know more about the people whom you will try to persuade and choose the best persuasion techniques in order to achieve your objectives.


  1. Be Confident and Certain

There is no quality as compelling, intoxicating and attractive as certainty. It is the person who has an unbridled sense of certainty that will always be able to persuade others.  If you really believe in what you do, you will always be able to persuade others to do what’s right for them, while at the same time, getting what you want in return.


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